What makes a brand authentic? The example of "The Body Shop" 87 Nichtsein und Sein in der

Nichtsein und Sein in der "Einheit der Idee" -- 2

This effect was the subject of a workshop we organized in Tiibingen in June 1986

daß der Jahresabschluß einer Kapitalgesellschaft die tatsächlich vorhandene Vermögens-

beziehungsweise

ferner das Joint Venture und schließlich die Gründung einer Tochtergesellschaft dargestellt

What makes a brand authentic? The example of "The Body Shop" 87 Nichtsein und Sein in derSeminar paper from the year 2013 in the subject Business economics Offline Marketing and Online Marketing, grade: 1, University of Southern Denmark (Marketing & Management), course: Advanced Marketing Communication, language: English, abstract: Because consumers want a brand to be authentic (cf. Brown, Kozinets, & Sherry, 2003, p. 21; Schallehn, 2012, p. 10), brands are under pressure to be in accordance with this need. Especially when acting on a